I employ a dynamic marketing strategy that harnesses the power of data acquired from marketing campaigns and research to fuel sustainable growth. With adeptness, I craft and refine campaigns that dynamically respond to user engagement, curating a personalized experience for each viewer. My mastery in leveraging data-driven insights empowers me to meticulously measure and achieve success in marketing endeavors, ensuring optimal results and continuous improvement.
Growth Marketing
Focused on leveraging data-driven insights to continuously enhance the customer journey. I map and evaluate every possible path a customer might take, adding value at each step while recognizing that not all journeys are linear. By anticipating detours and drop-offs, I ensure campaigns remain effective and adaptive. Across every channel, I prioritize consistency in messaging to build trust, engagement, and long-term growth.
Tools: CRM, Google Analytics 4, Paid Social Media, Salesforce
Skills: B2B & B2C Marketing, KPI Analysis, Performance Reporting
Skills: B2B & B2C Marketing, KPI Analysis, Performance Reporting
Paid Social Media
I specialize in building and optimizing paid campaigns that drive awareness, engagement, and conversions across Facebook, Instagram, LinkedIn, and Twitter. With expertise in audience segmentation and ad creative development, I craft campaigns that resonate with target markets while continuously testing and refining for maximum ROI. My approach combines data-driven performance analysis with creative strategy, enabling me to deliver measurable results across both B2B and B2C initiatives. I also collaborate closely with cross-functional teams to ensure paid media efforts align seamlessly with broader marketing goals.
Tools: CRM, LinkedIn, Facebook, Twitter, Instagram, Adobe Creative Suite
Skills: Social Media PPC, B2B & B2C Marketing, Graphic Design, Video Production, Reporting
Skills: Social Media PPC, B2B & B2C Marketing, Graphic Design, Video Production, Reporting
Campaigns
I create data-driven, engagement-focused campaigns with a strong emphasis on email marketing. By analyzing comprehensive performance reports, I uncover valuable insights into customer behavior, preferences, and interaction patterns. These insights inform campaign adjustments in real time, ensuring the right content reaches the right audience at the right moment. Through continuous testing and optimization, I refine drip campaigns to strengthen customer connections, improve engagement, and drive measurable results.
Tools: CRM, Salesforce, Social Media, Media Sources, Direct Mail, Adobe Creative Suite
Skills: B2B & B2C Marketing, Graphic Design, Video Production, Reporting, KPI Performance, Google Analytics 4
Skills: B2B & B2C Marketing, Graphic Design, Video Production, Reporting, KPI Performance, Google Analytics 4
Automation
I design and implement intelligent automations that keep marketing leads active and engaged. By creating real-time triggers and workflows, I ensure timely notifications on customer interactions while streamlining follow-up efforts. Automated reporting rules capture key data points such as activity levels, engagement metrics, and custom criteria, enabling smarter decision-making and more efficient campaign optimization.
Tools: CRM, Salesforce, Hubspot, Marketing Cloud
Skills: B2B & B2C Marketing, Reporting, KPI Performance, Google Analytics 4
Skills: B2B & B2C Marketing, Reporting, KPI Performance, Google Analytics 4
Storytelling
Storytelling is one of the most powerful tools in marketing—and my favorite to use. By weaving together narrative, imagery, and video, I bring brands to life in a way that feels authentic and memorable. The goal is to spark imagination, build emotional connections, and inspire audiences to take action—whether that’s making a purchase, subscribing to a newsletter, or exploring new business opportunities.
Tools: CRM, Salesforce, Social Media, Media Sources, Paid Media, Adobe Creative Suite
Skills: B2B & B2C Marketing, Graphic Design, Video Production, Creative Writing
Skills: B2B & B2C Marketing, Graphic Design, Video Production, Creative Writing