Sales Account Executive Recruiting Campaign (2025)
Objective
Launch an ongoing multi-channel campaign to attract and recruit top Sales Account Executives.
Launch an ongoing multi-channel campaign to attract and recruit top Sales Account Executives.
Strategy
Develop an integrated campaign leveraging email, LinkedIn CPC ads, and website traffic. Messaging highlighted company culture, career benefits, and employee testimonials. The target audience was defined through marketing data in collaboration with the recruiting team.
Develop an integrated campaign leveraging email, LinkedIn CPC ads, and website traffic. Messaging highlighted company culture, career benefits, and employee testimonials. The target audience was defined through marketing data in collaboration with the recruiting team.
Execution
The campaign included a four-part email drip series built within the CRM, featuring employee testimonials and career growth opportunities. Deployment was automated based on engagement triggers and system logic to maximize reach and efficiency. On LinkedIn, carousel ads with compelling copy and visuals were designed to capture attention and drive clicks from the defined target audience. Website traffic was directed to optimized landing pages, ensuring a seamless user journey and increasing the likelihood of conversions.
The campaign included a four-part email drip series built within the CRM, featuring employee testimonials and career growth opportunities. Deployment was automated based on engagement triggers and system logic to maximize reach and efficiency. On LinkedIn, carousel ads with compelling copy and visuals were designed to capture attention and drive clicks from the defined target audience. Website traffic was directed to optimized landing pages, ensuring a seamless user journey and increasing the likelihood of conversions.
Results
The campaign generated a 138.7% increase in career page views, along with a notable lift in form submissions and job applications. The recruiting team also reported higher applicant quality and a stronger overall pipeline.
The campaign generated a 138.7% increase in career page views, along with a notable lift in form submissions and job applications. The recruiting team also reported higher applicant quality and a stronger overall pipeline.
Company Rebrand (2024)
Objective
Execute a comprehensive rebranding strategy for Arc Home LLC to revitalize its brand image, positioning, and overall identity.
Execute a comprehensive rebranding strategy for Arc Home LLC to revitalize its brand image, positioning, and overall identity.
Strategy
Redefine the company’s visual identity to better align with its mission, vision, and core values. The central focus was the creation of a modern, memorable logo that would strengthen recognition and reflect the organization’s evolving brand positioning.
Redefine the company’s visual identity to better align with its mission, vision, and core values. The central focus was the creation of a modern, memorable logo that would strengthen recognition and reflect the organization’s evolving brand positioning.
Execution
Led the rebrand initiative from concept to delivery, managing cross-functional collaboration and creative development. Oversaw the design and refinement of the new logo, ensuring it captured the company’s identity while resonating with key stakeholders. Directed brand management efforts to align all assets, messaging, and touchpoints with the refreshed brand.
Led the rebrand initiative from concept to delivery, managing cross-functional collaboration and creative development. Oversaw the design and refinement of the new logo, ensuring it captured the company’s identity while resonating with key stakeholders. Directed brand management efforts to align all assets, messaging, and touchpoints with the refreshed brand.
Results
Successfully launched a modernized brand identity that elevated Arc Home’s market presence and improved brand consistency across channels. The rebrand reinforced the company’s positioning and delivered a stronger, more recognizable brand image.
Successfully launched a modernized brand identity that elevated Arc Home’s market presence and improved brand consistency across channels. The rebrand reinforced the company’s positioning and delivered a stronger, more recognizable brand image.
Landing Page Campaigns (2019 – Present)
Objective
Develop a series of high-performing landing pages to support multiple marketing campaigns, drive user engagement, and generate leads through downloads, forms, and content interactions.
Develop a series of high-performing landing pages to support multiple marketing campaigns, drive user engagement, and generate leads through downloads, forms, and content interactions.
Strategy
Design and implement landing pages tailored to specific campaign goals, ranging from product launches to client resource hubs. Each page was built to align with campaign messaging, encourage conversions, and integrate automated triggers for notifications and workflows within the CRM.
Design and implement landing pages tailored to specific campaign goals, ranging from product launches to client resource hubs. Each page was built to align with campaign messaging, encourage conversions, and integrate automated triggers for notifications and workflows within the CRM.
Execution
Over the course of several years, I created and managed landing pages for a wide variety of initiatives. The HomeEQ (Home Equity Line of Credit) Launch Campaign required a B2B landing page designed to educate prospects and drive partner applications. The Marketing Resources Page was built as a client-focused hub for downloading customizable marketing materials, fully designed, coded, and maintained in-house. The Get Started Page served as a dedicated portal for onboarding new clients with essential links, resources, and support. The eBooks Page was created as a content-driven resource offering product and service eBooks to educate clients and generate leads. Finally, the Become a Partner Page was designed as a prospect-facing resource introducing company offerings and providing streamlined access to applications.
Over the course of several years, I created and managed landing pages for a wide variety of initiatives. The HomeEQ (Home Equity Line of Credit) Launch Campaign required a B2B landing page designed to educate prospects and drive partner applications. The Marketing Resources Page was built as a client-focused hub for downloading customizable marketing materials, fully designed, coded, and maintained in-house. The Get Started Page served as a dedicated portal for onboarding new clients with essential links, resources, and support. The eBooks Page was created as a content-driven resource offering product and service eBooks to educate clients and generate leads. Finally, the Become a Partner Page was designed as a prospect-facing resource introducing company offerings and providing streamlined access to applications.
Results
These landing pages became central touchpoints in lead generation and client engagement campaigns. They streamlined resource distribution, improved onboarding experiences, and strengthened partner acquisition efforts. Each page provided measurable engagement through downloads, form submissions, and CRM-triggered workflows, reinforcing campaign effectiveness and conversion opportunities.
These landing pages became central touchpoints in lead generation and client engagement campaigns. They streamlined resource distribution, improved onboarding experiences, and strengthened partner acquisition efforts. Each page provided measurable engagement through downloads, form submissions, and CRM-triggered workflows, reinforcing campaign effectiveness and conversion opportunities.
Website Revamp (2023)
Objective
Redesign and modernize the Arc Home LLC website to improve usability, enhance the customer journey, and deliver a more engaging and user-friendly experience.
Redesign and modernize the Arc Home LLC website to improve usability, enhance the customer journey, and deliver a more engaging and user-friendly experience.
Strategy
Develop a comprehensive website revamp plan focused on creating a modern visual identity, improving navigation, and aligning page structures with user needs and business objectives. The goal was to streamline the flow of information, increase accessibility, and present a consistent, professional brand image across all pages.
Develop a comprehensive website revamp plan focused on creating a modern visual identity, improving navigation, and aligning page structures with user needs and business objectives. The goal was to streamline the flow of information, increase accessibility, and present a consistent, professional brand image across all pages.
Execution
Oversaw the complete redesign and build of the website, transforming outdated layouts into a modern, responsive design. Reorganized page flows and site architecture to enhance usability and ensure intuitive navigation. Implemented updated branding elements, refined visuals, and optimized content to better showcase products and services. Utilized HTML and CSS for customizations, incorporated best practices in UI and UX design, and aligned the overall strategy to marketing goals.
Oversaw the complete redesign and build of the website, transforming outdated layouts into a modern, responsive design. Reorganized page flows and site architecture to enhance usability and ensure intuitive navigation. Implemented updated branding elements, refined visuals, and optimized content to better showcase products and services. Utilized HTML and CSS for customizations, incorporated best practices in UI and UX design, and aligned the overall strategy to marketing goals.
Results
The revamped website delivered a significantly improved user experience, providing clearer navigation and a more modern design that increased engagement across key pages. The refreshed platform strengthened Arc Home’s digital presence and provided a scalable foundation for future marketing campaigns.
The revamped website delivered a significantly improved user experience, providing clearer navigation and a more modern design that increased engagement across key pages. The refreshed platform strengthened Arc Home’s digital presence and provided a scalable foundation for future marketing campaigns.
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