Company Rebrand (2024)
Objective
Execute a comprehensive rebranding strategy for Arc Home LLC to revitalize its brand image, positioning, and overall identity.
Execute a comprehensive rebranding strategy for Arc Home LLC to revitalize its brand image, positioning, and overall identity.
Strategy
Redefine the company’s visual identity to better align with its mission, vision, and core values. The central focus was the creation of a modern, memorable logo that would strengthen recognition and reflect the organization’s evolving brand positioning.
Redefine the company’s visual identity to better align with its mission, vision, and core values. The central focus was the creation of a modern, memorable logo that would strengthen recognition and reflect the organization’s evolving brand positioning.
Execution
Led the rebrand initiative from concept to delivery, managing cross-functional collaboration and creative development. Oversaw the design and refinement of the new logo, ensuring it captured the company’s identity while resonating with key stakeholders. Directed brand management efforts to align all assets, messaging, and touchpoints with the refreshed brand.
Led the rebrand initiative from concept to delivery, managing cross-functional collaboration and creative development. Oversaw the design and refinement of the new logo, ensuring it captured the company’s identity while resonating with key stakeholders. Directed brand management efforts to align all assets, messaging, and touchpoints with the refreshed brand.
Results
Successfully launched a modernized brand identity that elevated Arc Home’s market presence and improved brand consistency across channels. The rebrand reinforced the company’s positioning and delivered a stronger, more recognizable brand image.
Successfully launched a modernized brand identity that elevated Arc Home’s market presence and improved brand consistency across channels. The rebrand reinforced the company’s positioning and delivered a stronger, more recognizable brand image.
Marketing Materials
Objective
Execute a comprehensive rebranding strategy for Arc Home LLC to revitalize its brand image, positioning, and overall identity.
Execute a comprehensive rebranding strategy for Arc Home LLC to revitalize its brand image, positioning, and overall identity.
Strategy
Redefine the company’s visual identity to better align with its mission, vision, and core values. The central focus was the creation of a modern, memorable logo that would strengthen recognition and reflect the organization’s evolving brand positioning.
Redefine the company’s visual identity to better align with its mission, vision, and core values. The central focus was the creation of a modern, memorable logo that would strengthen recognition and reflect the organization’s evolving brand positioning.
Execution
Led the rebrand initiative from concept to delivery, managing cross-functional collaboration and creative development. Oversaw the design and refinement of the new logo, ensuring it captured the company’s identity while resonating with key stakeholders. Directed brand management efforts to align all assets, messaging, and touchpoints with the refreshed brand.
Led the rebrand initiative from concept to delivery, managing cross-functional collaboration and creative development. Oversaw the design and refinement of the new logo, ensuring it captured the company’s identity while resonating with key stakeholders. Directed brand management efforts to align all assets, messaging, and touchpoints with the refreshed brand.
Results
Successfully launched a modernized brand identity that elevated Arc Home’s market presence and improved brand consistency across channels. The rebrand reinforced the company’s positioning and delivered a stronger, more recognizable brand image.
Successfully launched a modernized brand identity that elevated Arc Home’s market presence and improved brand consistency across channels. The rebrand reinforced the company’s positioning and delivered a stronger, more recognizable brand image.
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